About Us
Our Mission
We started Vyara because we kept seeing the same problem: great retailers struggling to find a wholesale partner they could actually rely on. So we became that partner. Consistent quality, honest curation, and a catalogue built around what your customers actually buy.
Our Vision
To make quality fashion jewellery accessible to every independent retailer in India, and help them build businesses they're proud of.
How we work toward that
Consistent Quality — Every piece is anti-tarnish, water resistant and hypoallergenic. What you see in the catalogue is what your customers receive.
Retailer First — Flexible MOQs and new designs every season so your store always has something fresh.
Built on Trust — We've grown through reorders and referrals. That tells us everything about what matters to our partners.
Why Material Spec Matters Most fashion jewellery wholesalers mix base metals and use thin plating with no consistency between batches. We work exclusively with 304L and 316L stainless steel — the same hypoallergenic grade used by premium jewellery brands — finished with 0.05 to 0.08 micron 18K gold PVD plating. Your customers won't just love how it looks. They'll come back because it lasts. More details
Looking for Something Specific?
Beyond our catalogue, we source and import fashion accessories directly from manufacturers — on request. If you have a design, reference image or product category in mind, get in touch and we'll tell you if we can make it happen.
Heard From Our Retailers
" No tarnish complaints in over a year. My customers keep coming back for the same pieces. "
" My return rate dropped after switching to Vyara. The quality and designs speak for itself. "
" Flexible MOQ, always on time. Nothing more a retailer needs. "
" Every batch matches the catalogue. That kind of consistency is hard to find. "
" Trend-forward designs that sell across all age groups. Reordering every month. "